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Playbooks, product notes and lessons from the inbox

What is working for creators right now, what we are shipping next, and what we learn from millions of automated replies.

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How Comment-to-DM Automation Works on Instagram (and How to Set It Up)
How-to guides
24 October 202614 min read

How Comment-to-DM Automation Works on Instagram (and How to Set It Up)

See how comment-to-DM automation sends a DM when someone comments on your Reel, what Meta's rules allow, and how to set it up step by step.

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Set it once. brumo replies the moment someone interacts

Comments, comment-to-DM and story replies, all handled automatically — so a busy day never means a quiet inbox.